{"product_id":"9798892793049","title":"HBR's 10 Must Reads on Marketing, Updated and Expanded (featuring \"Marketing Myopia\" by Theodore Levitt)","description":"\u003cp\u003e\u003cspan\u003eIf you read nothing else on marketing, read this book. We've chosen a new selection of current and classic \u003c\/span\u003e\u003cspan class=\"a-text-italic\"\u003eHarvard Business Review\u003c\/span\u003e\u003cspan\u003e articles that will help you connect better with your established customers, develop offerings that attract new ones, and unlock opportunities for growth.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThis book will inspire you to:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul class=\"a-unordered-list a-vertical\"\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eAlign your sales and marketing teams for maximum impact\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eMeasure the real-world value of customer loyalty\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBlend human and machine intelligence to manage your brand\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eReap the benefits of psychological targeting, ethically\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eDevelop influencer campaigns that generate real returns\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan class=\"a-list-item\"\u003e\u003cspan\u003eBuild a customer strategy around personalization\u003c\/span\u003e\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Review, Harvard Business","offers":[{"title":"Default Title \/ Harvard Business Review Press","offer_id":51310041465138,"sku":"9798892793049","price":1750.0,"currency_code":"EGP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/8052\/8434\/files\/9798892793049.jpg?v=1781524660","url":"https:\/\/bibliothek-eg.com\/products\/9798892793049","provider":"BIBLIOTHEK  | Barakat for Bookstores","version":"1.0","type":"link"}