Drawing on decades of scientific research into human motivation, Daniel Pink explores the mismatch between what science knows and what business does – and how...

Drawing on decades of scientific research into human motivation, Daniel Pink explores the mismatch between what science knows and what business does – and how that affects every aspect of our school, work, and home lives. Dismissing the notion of the carrot-and-stick approach, he identifies the three elements of true motivation – autonomy, mastery and purpose – and offers proven techniques for actioning them.